Beretta's technical underwear utilizes the design of Gruppo WISE.

Beretta has chosen Gruppo WISE to create the packaging for its new technical underwear line.

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The project
Recognition of the Brand, of the product and enhancement of its characteristics, are the objectives at the basis of the packaging design project. For Beretta, Gruppo WISE has studied a package design with essential lines to guarantee immediacy and recognition.

Solutions adopted
Gruppo WISE has created a pack that makes the product speak directly, framing it.

A large window on the front -recalling the roundness of the Beretta logo – allows the fabric and its colour to be recognized. To identify the garment, product icons have been created that highlight not only the type of garment, but also the characteristics of the technical components. To indicate seasonality, however, a colour code has been created combined with an icon always with a view to clarity and completeness of messages.