The Polo Microalgae Project, coordinated by the Italian Experimental Institute “L. Spallanzani “, originated from the idea of extending the concept of bio-economy and “circular economy “, providing for the creation of a testing centre and the development of innovative technologies and entrepreneurial projects, using microalgae as a biological source.
Microalgae inspire design.
The Polo has chosen Gruppo WISE to think up, design and implement its Brand Identity.
A minimal Logo has been studied that recalls the nature of the project and its key element, microalgae, with a careful study of colour. The concept was then used in the graphics of the website, in the structure and in the contents, and throughout the whole coordinated image of the Polo – business cards, headed paper, promotional media – and in the brochure dedicated to the project. Everything has been entirely created by the Brescia agency.