Fondazione Nadia Toffa needed to promote donations through Italy’s 5×1000 scheme and amplify the visibility of its projects dedicated to cancer research, support for vulnerable people and the fight against discrimination.
5x1000 campaign and digital PR
Fondazione Nadia Toffa needed to promote donations through Italy’s 5×1000 scheme and amplify the visibility of its projects dedicated to cancer research, support for vulnerable people and the fight against discrimination.
WISE conceived the web campaign “Abbiamo mille motivi per fare i bravi”, involving entertainment personalities close to Nadia Toffa and activating digital PR, social media and a national press office.
A campaign capable of generating attention and solidarity, bringing the Foundation’s message to a wider audience through testimonials, media coverage and digital channels.