Corporate identity and communication strategy: Gruppo WISE launches the new Pharmachem Group.

A global communication strategy to give an image and voice to a new pharmaceutical group: this is the goal of the project conceived and implemented by Gruppo WISE for Pharmachem Group: from brand identity to website, from product packaging to all online and offline media. The Brescia agency has studied methods and tools to launch this new production reality on the international market.

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The client
Pharmachem Group produces and markets lines of disinfectants and detergents intended for various sectors: industrial, professional, Ho.Re.Ca, Farm, large consumption. The company deals with the entire production chain, guaranteeing high quality made in Italy products, certified and respectful of the regulations in force.

The project
Launching a new production reality in a delicate sector such as the pharmaceutical one where transparency, certified product quality, compliance with current regulations and production guarantee of Made in Italy were its fundamental values. With this goal, Gruppo WISE has supported Pharmachem Group as a strategic communication partner, creating its corporate identity and all the functional supports for communicating its business and its products.

Brand Identity
A coordinated image was designed that spoke unanimously of the Group’s philosophy, services and products.  Pharmachem’s identity has been utilized on all company supports necessary to convey communication.

Product brand
The branding, packaging and labels of the two main product lines of the company bear the signature of Gruppo WISE, which has studied and designed the logo and visual of the Global Disinfection and Supreme Air series, also taking care of the still life images to be used on the web and paper supports.

Website and Brochure
The website and the product presentation brochure have been identified as the official communication channels for Pharmachem Group. Both media, recalling the minimalism of the identified image, enhance business activities and services in a simple, clear, transparent and reassuring style, with a specific focus on the lines produced.

Gruppo WISE took care of both graphic development, copy, design, creation and in the case of the website, development and putting online.