Wine & Beverage — Prosecco and sparkling wines
A Brand already well established in the wine market needed to strengthen its identity and consolidate its relationship with consumers and stakeholders. The challenge was to enhance authenticity, terroir and production quality through communication aligned with the Brand positioning.
We developed tools and content designed to enhance the Brand, building a narrative capable of conveying its connection with the local area, wine culture and the experience associated with the product.
More distinctive and recognisable communication, capable of strengthening the perceived value of the Brand and supporting its presence in its target markets.
