Beauty Industry — Professional styling tools
The objective was to launch a new product line in a highly competitive market, building an image capable of enhancing its innovation, design and personality. The challenge was to differentiate the product through coherent and immediately recognisable communication.
We developed the packaging and communication project for the line, defining a visual system capable of enhancing the product and strengthening its positioning among industry professionals.
A distinctive and coherent identity, designed to support the launch of the line and strengthen the perception of the Brand’s quality and innovation.
