Bedeschi is one of Italy’s most historic players in the design and manufacturing of industrial plants for material handling, brick-making machinery and port handling solutions. With over 110 years of history and a well-established presence across international markets, the group needed to evolve its narrative, giving value to skills, people and corporate culture through more contemporary communication, coherent with its vision of growth.
Case study
Engineering and industrial plants — Over 110 years of innovation for international markets.
WISE developed an integrated communication journey aimed at consolidating the Brand’s positioning and strengthening its recognisability among clients, stakeholders and employees. The project involved corporate tools, employer branding, Academy, trade-fair activities, media relations and initiatives dedicated to celebrating the company’s 110 years of history, building a communication system able to bring together tradition and innovation.
A stronger, more recognisable and coherent Brand, able to tell the value of an industrial story spanning over a century through contemporary language. The project helped strengthen the company’s international reputation, giving value to identity, people and corporate culture across all the main communication touchpoints.
