METRA Building is the division of the METRA Group dedicated to integrated aluminium systems for architecture and construction. Operating in a market with diverse stakeholders — fabricators, architects, designers, contractors and end clients — the challenge was to build a communication system capable of enhancing products, design expertise and international projects, supporting commercial development and Brand growth in Italy and abroad.
Case study
Aluminium systems for architecture — Identity and communication for the construction world.
WISE partnered with METRA Building in developing an integrated communication ecosystem, building a continuous path involving branding, content, digital, events, sales network relations and internationalisation activities.
A structured and recognisable communication system, capable of engaging different audiences and supporting marketing, commercial development and internationalisation objectives.
