Perazzi needed to make its value clearer and more recognisable at a moment of high visibility: the launch of MR57, the commemorative rifle for its seventieth anniversary, the road to the 2028 Los Angeles Olympics, and the approach to the brand’s 70th anniversary. The challenge was to build a narrative that could unite history, technical precision, craftsmanship and the culture of gesture, giving the brand a more coherent presence across every channel.
Case study
Brand strategy, identity and integrated communication.
WISE guided Perazzi through a strategic and operational process dedicated to Brand identity and its communication tools. From listening sessions with people, shooters and dealers to the definition of a structured narrative and visual system: positioning, claim, tone of voice, Brand Identity, corporate materials and guidelines. WISE also manages Perazzi’s social channels, translating the strategy into ongoing content.
A stronger, more contemporary identity that stays true to the substance of the brand. With Heritage, remastered. Perazzi is told as an evolving story: a legacy built over time, perfected every day through technical expertise, skilled hands and a direct relationship with those who live on the field.
