METRA Industry is the group’s division dedicated to extruded aluminium solutions for industrial applications, working with companies active in highly specialised sectors with high quality standards. The division’s growth and the complexity of the markets served called for an autonomous and recognisable identity, capable of enhancing technical expertise, production capacity and project approach, while maintaining a clear connection with the METRA Brand.

WISE supported the division in building its positioning through the definition of visual identity, storytelling and dedicated communication tools. The project involved the creation of the website, the production of corporate and technical content, digital communication, the development of institutional and commercial materials, and the creation of tools for presence at national and international trade fairs. An ecosystem designed to convey expertise, production processes and innovation capacity across different industrial markets.

A distinctive and consistent Brand Identity, capable of strengthening METRA Industry’s recognisability and enhancing its role within the international industrial supply chain. A communication system designed to support commercial development, convey innovation and make the company’s expertise more accessible.