CASE STUDY
Case study Bianchi Industrial - Premium Original Components

Industrial distribution — Power transmission and automation solutions

01THE CHALLENGE

A European industrial distribution group with offices and markets across multiple countries needed to strengthen brand recognition and build a consistent identity across all touchpoints. The challenge was to transform a widespread presence into a unified communication system.

02THE APPROACH

We worked on visual identity, corporate storytelling, sales tools and the application of the brand to physical spaces. A project designed to clarify the group’s value proposition and standardise the brand experience across its different locations.

03THE OUTCOME

A stronger, more recognisable identity, capable of supporting the company’s international growth. Communication, environments and sales tools now speak the same language and reinforce the perception of reliability and expertise.

01

Brand Identity

Redesign of the corporate image and definition of a coherent visual system for all the group's touchpoints.

Brand video
Brand mark construction — Bianchi Industrial
Brand mark construction
Key visual — Moved by Passion
02

Corporate Storytelling

Development of a brand narrative built on movement, service and the ability to support companies in their production processes.

Corporate Storytelling
Sealing systems
Sealing systems
Bearings
Bearings
Power transmission
Power transmission
Gaskets
Gaskets
Linear motion and automation
Linear motion
and automation
Pneumatics and lubrication
Pneumatics
and lubrication
03

Company Profile

Creation of institutional materials to communicate the group's history, expertise and international presence.

Company profile — Products and Specialisations
Products and Specialisations
Company profile — Beyond sales, training
Beyond sales, training
Company profile — Moved by passion
Moved by passion
Company profile — Excellence · Power Transmission
Excellence · Power Transmission
04

Sales Tools

Brochures, leaflets and dedicated tools to support sales activities.

Leaflet — Sustainability and energy savings
Leaflet — Sustainability and energy savings
05

Brand Experience

Application of the identity to offices, signage and corporate environments to make the brand positioning tangible.

HQ concept — Driven by excellence since 1921
HQ concept — Driven by excellence
Building facade — brand application
Building facade
Signage totem — technical drawing
Signage totem
Signage totem — mockup in context
Totem — mockup
Office glazing — Driven by Excellence
Office glazing
Concept Guide Lines — Outside
Concept Guide Lines — Inside
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