Industrie Polieco M.P.B. brings together industrial companies specialised in corrugated pipes, composite manhole covers and polymer compounds, operating in different markets but sharing the same industrial vision. The group’s growth made it necessary to redefine the Brand Architecture, clarifying the holding’s role and enhancing the identities of Polieco Group and M.P.B. through a more coherent and recognisable communication system.

WISE initiated a Brand Assessment process to analyse the company structure, positioning and brand perception. This led to a new Brand Architecture, accompanied by the definition of the visual identities for the holding and the business units, a dedicated positioning strategy and new corporate, digital and editorial communication tools.

A clearer, more structured and distinctive brand system, capable of reinforcing the holding’s role and enhancing the specific strengths of each industrial entity. The new architecture has improved the readability of the entire group and provided solid foundations for the development of communication across international markets.