CASE STUDY
Case study castello-logo-colore

Territorial branding, culture and digital enhancement.

01The challenge

Castello di Brescia, a historic symbol of the city and among the most-voted FAI heritage sites in Italy, needed a project able to enhance its identity, routes and heritage for Bergamo Brescia Italian Capital of Culture 2023.

02The work

WISE conceived and developed the Castello di Brescia Virtual Tour project, handling branding, website, virtual tour, promotional video, launch event, press conference and press office, involving 17 partners.

03The result

An integrated communication project that turned the Castle into an accessible, narrative and international digital experience, strengthening the bond between cultural heritage, territory and community.

01

Branding

A new brand image for the Castle, built on logo, palette, icons and a coordinated graphic style.

Castello di Brescia — aerial view
Brand Identity

A new identity for a symbol of the city.

Castello di Brescia is among the most-voted FAI heritage sites in Italy. For Bergamo Brescia Italian Capital of Culture 2023 we built a logo able to tell its identity, routes and heritage.

LogoPaletteIconsGraphic style

The Castle becomes a sign.

A synthetic illustration of the fortress — towers, pitched roofs and walls — becomes the logo: warm, recognisable and immediately tied to the place, adaptable across digital, signage and visitor materials.

Tiled roofs of Castello di Brescia Inspired byThe tiled roofs Roofs#f08048 · Pantone 164 CAccent, logo, signage.
Light stone of the Castle walls Inspired byThe light stone of the walls Light bricks#f6dfa4 · Pantone 7401 CWarm backgrounds, surfaces.
Sand-coloured masonry of the Castle Inspired byThe sand-coloured bricks Sand bricks#c7b784 · Pantone 4525 CNeutrals, details, stone.
The green of the Cidneo hill around the Castle Inspired byThe green of the Cidneo hill Nature#6fa539 · Pantone 7737 CHill green, paths.
Terracotta and earth of the Castle Inspired byThe terracotta and earth Wood and earth#a35331 · Pantone 7586 CBases, contrasts, depth.
02

Map and Signage

Illustrations of the points of interest, a new map and a signage system to guide the visit.

Directional signage at Castello di Brescia
Sign with the location icons
Signage along the paths
Axonometric illustrated map of Castello di Brescia with its 24 points of interest
03

Virtual Tour

A digital itinerary to discover the Castle, with institutional narrators, 22 points of interest, 20 hours of footage and 16 sets.

The Castle, explorable everywhere.

22

Points of interest

20h

Hours of footage

16

Filming sets

360°

Immersive experience

04

Website

A digital project in Italian and English, with subtitled informative videos for every point of interest.

A site that lives on every screen.

A bilingual digital project in Italian and English, with subtitled informative videos for every point of interest and smooth navigation across desktop, tablet and mobile.

castellodibresciavirtualtour.com
05

Event and Press Office

Launch event at Santa Giulia, press conference and involvement of local and national media and international bloggers.

Castello di Brescia — aerial view
Launch & PR

From the Castle to the press.

The project was presented with a launch event at the Santa Giulia Museum and a dedicated press conference, connecting 17 partners across institutions, sponsors and local organisations.

17 partnersLaunch eventPress office
Press conference at the Santa Giulia AuditoriumThe speakers
The speakers' table at the press conferencePress conference
The event screen — 5 October 2021Auditorium
The treasures on show at the Santa Giulia museumThe treasures of Santa Giulia
Guided tour of the Santa Giulia museumMuseum visit
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