For over 50 years, Tovo Gomma has been developing and manufacturing rubber compounds and foam solutions for the industrial market. The company’s growth and organizational evolution created an opportunity to rethink its identity, positioning and communication, bringing its distinctive Brand values into sharper focus and building an even stronger connection with the people who make up the organization.

WISE began the project with a Brand Assessment involving the organization across different functions through interviews and anonymous questionnaires. The analysis identified key strengths and areas for improvement, providing the foundations for a new strategic direction. This was subsequently translated into a Brand repositioning, an evolution of the visual identity and an integrated communication plan, with a particular focus on Employer Branding.

A more coherent Brand and communication system, aligned with Tovo Gomma’s identity and evolution and capable of bringing together its heritage, expertise and corporate culture. The strategy was translated across multiple touchpoints, from corporate to internal and digital communication, strengthening the company’s positioning and its relationship with its people.