ICLO is a centre specialised in hands-on surgical training, anatomical dissection and support for medical-scientific research. The centre’s growth, its international expansion and the opening of the San Marino site highlighted the need to strengthen the Brand’s positioning and align its perceived image with the high standard of its services, facilities and expertise.

WISE developed a Brand Assessment path, analysing the market, competitors, internal organisation, communication and Brand perception. This work gave rise to the new strategic positioning, the “From Specimen to Specialist” concept and the “Evolving Surgery, Applied.” claim. In parallel, an evolution of the visual identity and communication was launched, with the design of the new website and the production of content dedicated to showcasing the sites, technologies and training offering.

ICLO now has a strategic and communication platform more consistent with its role in the medical-surgical training landscape. The project laid the foundations for a more recognisable, authoritative and future-oriented presence, strengthening the Brand’s ability to engage with biomedical companies, healthcare professionals, universities and institutions.