Boldarino is a well-structured company in the distribution of products and solutions for construction, infrastructure, plumbing, irrigation, gas and industry, with several branches across Lombardy and western Veneto. Its expanding offering, the growth of the industrial division and its territorial reach called for communication able to make the Brand identity clearer, highlighting technical expertise, service, closeness to the customer and specialisation across its different fields.
Case study
Technical distribution — Brand strategy for infrastructure, construction and industry.
WISE developed an Assessment and strategy path to redefine the positioning and build a new corporate image, designed both at corporate level and for the Industry and Infrastructure divisions. The project spanned Brand Identity, company profile, sales tools, LinkedIn strategy and a new website, with the goal of organising the offering, strengthening Brand recognition and supporting dialogue with clients, partners and stakeholders.
A clearer, coordinated and business-oriented communication system that presents Boldarino as a technical partner for companies, construction sites, industries and professional operators. The new identity showcases its multi-branch scale, the depth of its range and the group’s vertical expertise, creating continuity between corporate positioning, the industrial division, infrastructure and sales tools.
