CASE STUDY
Case study Fondazione Nadia Toffa Campaign

Communication for non-profit — Brand strategy and high social-impact projects.

01The Challenge

The Fondazione Nadia Toffa was created to carry forward Nadia’s values, commitment and human legacy through concrete projects dedicated to research, health and supporting people. From its founding, it was essential to build an authoritative, recognisable identity capable of engaging citizens, companies, institutions and supporters — turning a strong legacy of values into a credible and lasting project.

02Our Approach

WISE developed the Foundation’s identity and its communication ecosystem, designing brand identity, institutional tools, digital platforms, awareness campaigns, media activities, fundraising and events. Every project was built to strengthen the Foundation’s ability to generate engagement, consolidate relationships and turn communication into a concrete tool for social impact.

03The Result

A communication system able to support the Foundation’s growth and sustain initiatives of strong social value over time. Through campaigns, events, editorial activities and fundraising projects, communication helped strengthen its visibility, credibility and ability to engage — concretely supporting initiatives that have generated over €300,000 for research and health.

01

Brand Identity

Design of the logo, coordinated visual identity and brand system, built to represent the identity and values of the Foundation across all the main communication tools.

The mark of an identity

A face. A smile.
Nadia's identity becomes a mark.

Logo design and creationFrom idea to mark
Yellow
#FFD500
Magenta
#E6007E
Blue
#005B9A
Aa
Abhaya Libre
Institutional font
Coordinated identityCoordinated identity
Gadget — spillaGadget & merchandising
Offline communicationOffline communication
02

Digital Communication

Design of the website and management of the social channels, with a particular focus on developing the platform dedicated to Idee Solidali (Solidarity Ideas), through which supporters and companies can contribute to the Foundation's projects.

Website

The website as a tool for fundraising and awareness.

A platform dedicated to Idee Solidali, through which supporters and companies can contribute to the Foundation's projects.

fondazionenaediatoffa.it
Fiorire d'inverno
Non fate i bravi
Ti aspetterò tutta la vita
Non perder tempo a piangere
T-shirt Solarità
T-shirt Determinazione
T-shirt Purezza
T-shirt Forza
T-shirt Altruismo
T-shirt uomo
Pergamena
Sacchetto regalo
Scatola regalo
03

Campaigns & Fundraising

Conception and development of awareness and fundraising campaigns, including the project dedicated to the 5×1000 tax donation and the initiatives promoting the books created in memory of Nadia Toffa.

Cristina ChiabottoCristina Chiabotto
Alessandra AmorosoAlessandra Amoroso
Luca ArgenteroLuca Argentero
Piero ChiamberettiPiero Chiamberetti
Monica LeofreddiMonica Leofreddi
Alessia MarcuzziAlessia Marcuzzi
Nunzia De GirolamoNunzia De Girolamo
Elena SantarelliElena Santarelli
Francesco OppiniFrancesco Oppini
Omar PedriniOmar Pedrini
Campaign social posts Stories — engagement from public figures Instagram profile
Editorial advertising Campaign brochure Offline communication Thank-you gadget
Web page dedicated to the 5×1000
04

Progetto DONA

An integrated communication and fundraising campaign involving numerous artists, entertainers and partners — including Jovanotti, Giuliano Sangiorgi, Alessandra Amoroso, Saturnino, Giorgia Palmas, Marco Berri, Piero Chiambretti, Juliana Moreira and Adriana Volpe.

Fundraising — Progetto DONA

Indifference is the cancer Solidarity is the cure For Nadia, for research Together in her memory

1 — Register
2 — Tag
3 — Share
Giorgia PalmasVideo appeal
SaturninoVideo appeal
MorelloVideo appeal
Omar PedriniVideo appeal
StoppaVideo appeal
  • Jovanotti
  • Giuliano Sangiorgi
  • Adriana Volpe
  • Alessandra Amoroso
  • Edoardo Stoppa
  • Francesco Renga
  • Francesco Oppini
  • Giorgia Palmas
  • Justine Mattera
  • Juliana Moreira
  • Marco Berry
  • Miriam Leone
  • Moreno Morello
  • Monica Leoffreddi
  • Maurizio Lastrico
  • Omar Pedrini
  • Pif
  • Saturnino
  • Piero Chiambretti
  • Kasia Smutniak
DONA social campaign — posts and how to take part
Press coverage — Giornale di Brescia and DONA magazine
0

People reached through the Facebook social campaign.

0

Interactions with the DONA campaign.

0

Raised for a neuronavigator donated to the Neurosurgery unit of Spedali Civili di Brescia.

05

Events & Media Relations

Press conference presenting the Foundation at the Salone Vanvitelliano of Palazzo Loggia, coordination of the closing event of the DONA project at the Santa Giulia Museum, and support for the main communication and institutional visibility activities, including television appearances.

Vanity Fair Radio 105 VelvetMag Confidenze Teletutto Bresciaoggi Giornale di Brescia Qui Brescia
Progetto DONA
Progetto DONA
Progetto DONA
Progetto DONA
Progetto DONA
Progetto DONA
Progetto DONA
JovanottiJovanotti
Omar PedriniOmar Pedrini
Giuliano SangiorgiGiuliano Sangiorgi
Da FamilyDa Family
06

Legacy & Social Impact

Communication supported the celebration of the results achieved: from the donation of the neuronavigator to Spedali Civili di Brescia to the unveiling of the portrait dedicated to Nadia Toffa in the hospital's Picture Gallery. A journey that turned memory into a concrete legacy, able to keep generating value for the community.

Picture Gallery · Spedali Civili di Brescia

The memory that becomes care.

The portrait dedicated to Nadia Toffa lives where her battle continues every day: in the wards of Spedali Civili di Brescia. A face that welcomes, remembers and inspires those who fight, those who care and those who never stop hoping.

Unveiling of the portrait
Progetto DONA · The donation A neuronavigator

Donated to the Neurosurgery unit of Spedali Civili di Brescia thanks to the generosity of those who supported the DONA project, together with the Rotary Club Brescia Sud Ovest Maclodio.

Prof. Fontanella and the donated equipment
The plaque applied to the equipment
The donation plaque
Next step

Do you have a project like this?

Tell us about your goals and context. Ti rispondiamo entro 48 ore con una prima valutazione.