Fondazione Nadia Toffa

Fondazione Nadia Toffa and Rotary Club Brescia Sud Ovest Maclodio entrusted WISE Eventi with the strategic and operational development of Progetto DOna, a fundraising campaign created to purchase diagnostic equipment for the Oncological Neurosurgery Department of the Spedali Civili hospital in Brescia. The challenge was to achieve an exceptionally ambitious financial target within a very short timeframe by building a project capable of engaging citizens, businesses, institutions and personalities from the entertainment world.

A solidarity project reaches its full potential when it turns a shared cause into a collective movement. Progetto DOna was developed to create a network of participation combining communication, fundraising and engagement, demonstrating how collaboration between organisations, businesses, media and the local community can generate a tangible impact on public healthcare and society.

WISE Eventi designed and coordinated an omnichannel communication plan integrating branding, digital campaigns, media relations, co-marketing activities, business and institutional engagement, and the production of a charity party at the Santa Giulia Museum, a UNESCO World Heritage Site in Brescia. Hosted by Juliana Moreira and Edoardo Stoppa, the evening featured contributions from Jovanotti, Giuliano Sangiorgi, Omar Pedrini, Saturnino, Piero Chiambretti, Francesco Renga, Giorgia Palmas and numerous ambassadors who amplified the initiative’s visibility. In parallel, WISE Eventi managed institutional press conferences at the Lombardy Region and coordinated partnerships with local companies and organisations. In just 20 days, the project raised €183,000, enabling the purchase of a neuronavigation system and an ultrasound device for the Spedali Civili hospital in Brescia and confirming the value of events and communication as tools capable of generating tangible social impact.

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