CASO STUDIO
Green Friday - Green Friday Golf
Case study

A proprietary format that transforms golf into a business networking tool, creating opportunities for companies to build relationships within Italy's most prestigious golf clubs.

Client
Green Friday
Event category
Sport & Golf
Event format
Golf Invitational · Business Networking
Participants
Over 70 guests
Location
Nord Italy

Green Friday Golf was born from an insight by WISE Golf: to offer companies a format capable of combining sport, relationships and business development. The travelling circuit was designed to connect entrepreneurs, managers and stakeholders through an exclusive experience in which golf becomes the shared language for creating new relationship opportunities.

In business, the strongest relationships are built through shared experiences. Green Friday Golf was created from this vision, transforming a sporting competition into a networking platform capable of encouraging dialogue between companies, consolidating professional relationships and providing a setting aligned with the values of excellence, trust and collaboration that define the corporate world.

Created and organised by WISE Golf, Green Friday Golf is a travelling circuit hosted at some of Italy’s most prestigious golf clubs, selected for both sporting quality and destination value. Each event combines competition, hospitality and networking, offering companies an exclusive format for managing relationships with clients and stakeholders. From concept design and event production to operational coordination and partnership activation, WISE Golf manages every phase of the project, helping to consolidate a format that, over numerous editions, has become a benchmark for business networking through golf.

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