WISE Eventi developed the project end-to-end, overseeing concept, naming, visual identity, artistic direction, production and show direction. The name 030 – ZeroTrenta combines Brescia’s telephone area code, the 30th anniversary of Rotary District 2050 and the goal of eradicating polio worldwide, creating a coherent narrative linking territory, history and social responsibility. Hosted at Pala Banco in Brescia, the event welcomed more than 1,000 guests through a journey combining reception, gala dinner, live performance and fundraising. The artistic programme featured the international acrobatic company Sonics and sand artist Paolo Carta, creating an immersive, high-profile experience. More than a celebration, 030 – ZeroTrenta was a communication and charity project that provided tangible support to the End Polio Now campaign, confirming the value of events as tools for engagement and social impact.