Editoriale Bresciana - WISE Eventi

Oscar dei Bilanci, the long-established event celebrating Brescia’s business excellence and promoted by Gruppo Editoriale Bresciana and Giornale di Brescia, chose to completely rethink its format, transforming an in-person convention into a digital event capable of preserving its authority, content quality and ability to engage audiences.

A digital event is not simply the online version of a traditional format: it requires an entirely new language, direction and experience. The project was developed to demonstrate how technology and production can amplify the value of content, maintain a high standard of audience engagement and create new opportunities for measuring performance and extending message reach.

WISE Eventi designed and produced the Digital Edition of Oscar dei Bilanci, developing a television-style format filmed at Factory NoLo in Milan and broadcast live across Giornale di Brescia’s digital channels. The event integrated Extended Reality (XR), virtual sets, multicamera direction and professional live-streaming platforms, supported by a production team of more than 20 professionals including directors, audio-video technicians, creative direction and production staff. The project transformed an institutional convention into an immersive digital experience, confirming WISE Eventi’s ability to design advanced corporate events in which technological innovation, storytelling and integrated production become strategic communication tools.

Hai un evento in mente?