An employer branding project designed to launch VIVIgas energia's corporate academy, turning continuous learning into a distinctive element of company culture.
WISE Eventi developed an integrated project spanning branding, communication and live experience. From the design of the VIVI Academy logo and visual identity to the production of communication materials, advertising campaigns and the project’s manifesto video, every element was created to form a coherent and recognisable system. The journey culminated in a launch event at the Santa Giulia Museum in Brescia, a UNESCO World Heritage Site, involving more than 200 employees and collaborators through an institutional meeting, an experiential visit and a convivial gathering. An end-to-end project that turned the launch of a corporate academy into an experience capable of strengthening identity, belonging and company culture.
