A fundraising project designed to transform an association anniversary into a high-impact solidarity initiative, engaging businesses, citizens and the local community around a shared objective.
WISE Eventi, in collaboration with Studio Quaranta, developed the concept, communication strategy and overall coordination of the initiative. The name “10 100 1000” captures the meaning of the project: 10 years of Rotary Club activity, a €100,000 fundraising target and 1,000 people involved in the solidarity challenge. Through an integrated online and offline communication strategy and an event designed to encourage community involvement, the initiative exceeded its target, raising more than €120,000 for charitable projects and confirming the value of events as tools for participation and social impact.
