CASE STUDY
Case study garda-golf-logo-colore
01The challenge

GardaGolf Country Club — 27 holes across 110 hectares between the Rocca di Manerba and the hills of Valtènesi, host to three editions of the Italian Open — holds a rare heritage of history, sport and landscape. What it lacked was a unified brand story, able to translate this excellence into a contemporary, recognisable language for members, international guests and corporate partners.

02The intervention

WISE ran a Brand Assessment to sharpen positioning and perception, giving rise to a new visual identity — the Garda. In a Club. concept — and a coordinated system: advertising, corporate presentations, social feeds, video productions and press-office activity.

03The outcome

An elegant, coherent brand that weaves together sporting heritage and the Garda art of living. Every touchpoint — from print to reel — speaks the same language of arches, gold and green, strengthening the club’s prestige and its ability to attract new members, guests and sponsors.

01

Brand Assessment

Analysis of the brand's identity, perception and development opportunities.

Drone view over the fairway and Lake Garda
Identity & territoryGarda.
In a Club.
Olive trees and cypresses on the course with the Garda mountains behind
Trees and Mediterranean vegetation of the club
View over Lake Garda from the club terrace
02

Stakeholder Analysis

Listening and dialogue with members, partners and the Club's key stakeholders.

Golfer mid-swing on the GardaGolf course
Slide — Territory · Valtènesi Slide — Club heritage Slide — Spaces & atmosphere Slide — Meeting room Slide — Fair play & harmony Slide — Sponsor & partnership
03

Brand Positioning

Definition of the positioning strategy and the brand's development drivers.

Positioning

Garda.
In a Club.

  • Heritage
  • Nature
  • Elegance
  • Sport
  • Wellbeing
Pond and green seen from above Course with olive trees and the Garda mountains Restaurant veranda overlooking the course View over Lake Garda from the terrace Stone bridge in the club's grounds Olive trees and Mediterranean vegetation of the club
GardaGolf advertising — Garda. In a Club.
Advertising

Garda.
In a Club.

The positioning takes shape in an institutional advertising: sporting heritage and Garda's art of living in a single image — Play, Relax, Feel.

04

Communication Framework

Building the guidelines for the evolution of the communication.

GardaGolf stamp — gold version
GardaGolf monogram — white version
Brand moodboard — palette, texture, territory and lifestyle
05

Brand Evolution

A strategic path dedicated to enhancing the identity and role of the Club within its territory and the golf landscape.

GardaGolf Instagram feed on a smartphone
Laid table — club hospitality
Next step

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