CASE STUDY
Case study la-meridiana-logo-colore

Veterinary clinics — identity, services and community engagement.

01The challenge

La Meridiana is a multi-location veterinary practice with a range of specialisations — from general veterinary medicine to 24-hour emergency care and specialist services. The clinic’s growth called for a communication approach capable of enhancing its expertise and organisation, with a clear and recognisable identity for pet owners, stakeholders and the local community.

02The approach

We developed a full review of the identity and communication strategy, working on the visual system, service enhancement, and digital and institutional tools: brand identity, website, digital communication and informational materials to improve the user experience.

03The result

A more consistent, accessible and user-oriented communication that strengthens brand recognition and makes the offering immediately clear, highlighting the clinic’s role in animal health and wellbeing.

01

Brand Identity

Redefinition of the visual identity to enhance the clinic's professionalism, empathy and recognisability.

La Meridiana — applicazione del marchio
Keywords
Palette principale
Pantone 296 CMedical & corporate
Pantone 540 CInstitutional
Pantone 1575 CServices & information
Pantone 155 C30% use
02

Website

Design of the website as a gateway to services, specialisations and dedicated user information.

La Meridiana — sito web su desktop e mobile
Sito webDesktop & mobile
MobileMission
03

User Experience

Organisation of content and information pathways to facilitate navigation and access to services.

Experience architecture
  • 01SitemapPage architecture
  • 02User flowBooking journey
  • 03WireframeLow-fi screen layout
  • 04Card sortingContent grouping
Home Services About us Contatti Visite Esami
Home Services Scheda Book appointment
Care Visits Vaccinations Surgery
Diagnostics Radiology Ultrasound Tests
Structure Team Locations Contatti
04

Corporate Communication

Dedicated tools for showcasing the offering and the clinic's professional expertise.

Services brochureCopertina
05

Social Media

Digital presence with content focused on information, prevention and community engagement.

La Meridiana — post social
Social post
Real time

Always by their side.

Did you know dogs can suffer from the cold too?

06

Photo Shoot

Direction of a dedicated photo shoot covering spaces, team and patients: warm, professional images in brand colours, adaptable across website, social media and informational materials.

La Meridiana — sala chirurgica
Surgery
La Meridiana — cura e relazione
Care and relationship
La Meridiana — diagnostica
Diagnostics
La Meridiana — radiologia
Radiology
La Meridiana — ambulatorio
The clinic
Next step

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