Olio della Preara was born from the desire to turn an excellent Lake Garda production into a brand able to express authenticity, refinement and value. In a market where product quality and brand perception are closely linked, the project called for building a distinctive identity able to tell the story of territory, family tradition and limited production through a contemporary, elegant language.
Case study
Food & Beverage — Building a premium brand rooted in its territory.
WISE developed a brand-building path starting from the founding elements of the identity. Logo, packaging, visual language and storytelling were designed as parts of a single communication system, conceived to enhance the product, reinforce its premium positioning and turn every touchpoint into an experience consistent with the brand’s values.
An elegant, recognisable and strongly identity-driven brand, in which every detail helps reinforce the perception of the product’s quality and exclusivity. A communication system able to enhance the oil’s Lake Garda origin and turn a limited production into a distinctive brand experience.
