Malattie Rare al Centro was created to build a space for information, awareness and dialogue dedicated to people living with a rare disease, their families and all the stakeholders involved in the care journey. In a context marked by limited knowledge of these conditions and fragmented information sources, the project required building a communication ecosystem able to make scientific content accessible, foster dialogue and amplify the voice of the communities involved.

WISE developed the project’s communication strategy, building an integrated system of digital touchpoints and dedicated content. The journey involved defining the project’s identity, managing the social channels, producing educational content, awareness campaigns tied to international days, engaging creators and patient associations, as well as developing the Tu al Centro podcast and special initiatives dedicated to the different therapeutic areas.

A project able to turn communication on rare diseases into an accessible and participatory information tool. Through an integrated ecosystem of content, campaigns and collaborations, Malattie Rare al Centro has built over time an active community and a point of reference for patients, caregivers, associations and healthcare professionals.