Sistema Gusto was born from the experience of a group active in the foodservice sector, with the goal of creating a new point of reference for the Ho.Re.Ca. market. The project called for building a Brand able to turn established expertise, culinary quality and a culture of service into a distinctive proposition, aimed at professionals and operators in the sector. The goal was to create a recognizable identity, capable of supporting commercial positioning and driving the growth of the new venture.
Case study
Food Service — Building a new Brand for the Ho.Re.Ca. market
WISE guided the birth of the Brand, defining its positioning, naming, visual identity and storytelling. The project involved building the entire communication ecosystem, from sales tools to photographic content, through to the payoff «Your own business, gourmet» — created to convey an approach focused on value, quality and the growth of clients’ businesses.
A Brand able to stand out in the Ho.Re.Ca. market, built around a clear identity, coordinated communication and a language designed to speak to foodservice professionals. A communication system created to support commercial positioning and showcase the experience the group has built in the food sector.
