Giornale di Brescia - WISE Eventi

To celebrate the tenth edition of its event dedicated to the region’s leading companies, Giornale di Brescia entrusted WISE Eventi with the strategic repositioning of the format and the production of the entire event. The brief was to evolve one of the province’s most authoritative economic occasions, strengthening its identity, prestige and institutional value through a contemporary language and a renewed event experience.

Celebrating the value of enterprise means creating opportunities for dialogue capable of connecting business, institutions and the local community. The project was developed to consolidate the Financial Statements Gala as a landmark event for Brescia’s business community, recognising companies distinguished by growth, strength and sustainability through a format aligned with their strategic role in the region’s development.

WISE Eventi managed the complete rebranding of the event, guiding its evolution from Oscar dei Bilanci to Galà dei Bilanci and developing the concept, visual identity, creative direction, production and show direction. Hosted at Brescia’s historic Teatro Grande, the event welcomed more than 700 guests including entrepreneurs, managers, institutions and stakeholders, celebrating some of the region’s most prominent companies. For the occasion, WISE Eventi also created an exclusive award in collaboration with sculptor Edoardo Ferrari, made from green brass supplied by Metallurgica San Marco. The artwork, Ad Astra, became the symbol of the event, interpreting the excellence of the award-winning companies through art, sustainability and manufacturing. The project confirmed WISE Eventi’s ability to transform an institutional convention into an experience of high cultural and relational value, strengthening dialogue between enterprise, innovation and the local community.

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