CASO STUDIO
ITAP Games - Family Day
Case study

Itap Games

A Family Day designed to strengthen corporate culture through a format inspired by Jeux Sans Frontières, turning team building into an experience of engagement, belonging and shared connection.

Client
Itap Spa
Event category
Team Building & Family Day
Event format
Family Day · Team Building · Employer Branding
Participants
Over 100 employees and their families
Location
Brescia, Italy

The request

ITAP S.p.A., a leading Italian manufacturer of components for the plumbing and heating industry, chose to complement its brand evolution journey with a project dedicated to its people. The goal was to create an event that would strengthen the sense of belonging, foster collaboration among colleagues and reinforce corporate culture through an engaging and memorable experience.

Objectives

Corporate culture is also built through shared experiences. ITAP Games was created to turn team building into an opportunity for genuine participation, placing collaboration, team spirit and human connections at its core. A format designed to strengthen corporate identity, enhance human capital and build an even stronger bond between employees and the company.

The project

WISE Eventi conceived and produced ITAP Games, a format inspired by the iconic Jeux Sans Frontières, turning a team-building day into an experiential competition built around challenges involving skills, collaboration and fun. Every detail of the project, from concept and creative direction to production and on-site coordination, was developed to deliver an experience aligned with the Brand’s values. Teams competed in a series of challenges designed to encourage collaboration, inclusion and engagement, transforming the event into a tangible employer branding tool and strengthening the sense of belonging within the ITAP community.

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