CASO STUDIO
Metallurgica San Marco - On Top Of The World
Case study

Metallurgica San Marco chose to share the story of the FMSI Expedition Makalu 2022 with stakeholders, partners and institutions: a Himalayan expedition supported by the company and led by mountaineers Roberto Manni and Silvio “Il Gnaro” Mondinelli. The project reflected the company's commitment to promoting a business culture that recognises in sport, challenge and the ability to overcome one's limits values deeply aligned with its own approach to enterprise.

Client
Metallurgica San Marco
Event category
Meeting & Convention
Event format
Inspirational talk · Networking event
Participants
Più di 150 guests
Location
Brescia, Italy

The request

Metallurgica San Marco chose to share the story of the FMSI Expedition Makalu 2022 with stakeholders, partners and institutions: a Himalayan expedition supported by the company and led by mountaineers Roberto Manni and Silvio “Il Gnaro” Mondinelli. The project reflected the company’s commitment to promoting a business culture that recognises in sport, challenge and the ability to overcome one’s limits values deeply aligned with its own approach to enterprise.

Objectives

The objective was to transform the story of an extraordinary undertaking into an opportunity for shared reflection. Through the experiences of Roberto Manni and Silvio Mondinelli, the event offered guests an authentic perspective on determination, courage and resilience, while highlighting Metallurgica San Marco’s commitment to supporting initiatives capable of generating cultural and social value beyond business itself.

The project

Inside the company’s specially transformed production facility, guests took part in an event centred on the story of the expedition to Makalu (8,462 metres), one of the most challenging mountains in the Himalayas. The two mountaineers’ accounts transformed an extreme experience into an opportunity for dialogue and exchange, culminating in a networking evening dedicated to Metallurgica San Marco’s stakeholders. More than a corporate event, On Top of the World was a project that brought together business culture, social responsibility and relationship-building, strengthening the connection between the company and its ecosystem through shared values.

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