CASO STUDIO
Metallurgica San Marco - Pagelle d'Ottone
Case study

An employer branding project designed to strengthen the bond between the company, its people and younger generations, celebrating merit as an expression of company culture.

Client
Metallurgica San Marco
Event category
Employer Branding
Event format
Progetto di valorizzazione interna · Valorizzazione del merito
Participants
Più di 30 figli dei collaboratori
Location
Brescia, Italy

The request

For Metallurgica San Marco, investing in people also means investing in their future. This vision inspired Pagelle d’Ottone, an employer branding project created to recognise the academic achievements of employees’ children and strengthen the connection between the company, families and the local community.

Objectives

Celebrating human capital means creating a company culture that extends beyond the workplace. The project was developed to foster a sense of belonging, recognise the value of commitment and build an authentic relationship with the people who contribute to the company’s growth every day.

The project

Created by WISE, Pagelle d’Ottone transformed a symbolic award into a project capable of expressing Metallurgica San Marco’s values. By celebrating the achievements of younger generations, the initiative strengthened dialogue between the company and employees’ families, helping to consolidate a corporate culture founded on responsibility, growth and care for the future.

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