CASO STUDIO
Case study

A golf event designed to consolidate relationships with clients and stakeholders, turning golf into a platform for business networking, hospitality and new opportunities.

Client
Metallurgica San Marco
Event category
Sport & Golf
Event format
Sporting event · Evento di Networking · Incentive clienti & Stakeholder
Participants
Più di 200 guests
Location
Nord Italy

The request

Metallurgica San Marco, one of Italy’s leading brass-processing companies, chose golf as a strategic lever to strengthen relationships with clients and stakeholders, creating an exclusive format that brought together sport, relationship-building and business. Launched in 2014 and developed over time, the MSM Golf Trophy became a recurring event dedicated to the company’s key partners, transforming a sporting occasion into a tool for hospitality and commercial relationship development.

Metallurgica San Marco - Trofeo di Golf - 10 edizioni

Objectives

For Metallurgica San Marco, golf is more than a hospitality activity: it provides an environment in which business relationships can develop naturally, away from traditional corporate settings. Over the years, the Golf Trophy became one of the tools through which the company nurtured dialogue with clients and partners, building on a heritage of trust and creating the conditions for new relationship opportunities.

The project

Since 2014, WISE Golf, the Business Unit of WISE Eventi, has conceived and organised all 10 editions of the Metallurgica San Marco Golf Trophy, supporting the company in building a proprietary format capable of evolving over time while preserving its relationship value. The event has been hosted at some of Northern Italy’s most prestigious golf clubs, including GardaGolf Country Club, Arzaga Golf Club, Franciacorta Golf Club, L’Albenza Golf Club and Castelconturbia Golf Club, offering an exclusive annual experience for the company’s top clients. The project combined sporting competition, hospitality, networking and entertainment within one cohesive experience, further enhanced by the participation of Costantino Rocca, one of Italy’s most celebrated professional golfers. More than a sporting event, the MSM Golf Trophy became an ongoing relationship platform that, across ten consecutive editions, strengthened the Brand’s prestige, consolidated strategic partnerships and generated new business development opportunities for Metallurgica San Marco.

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