An international B2B workshop designed to strengthen the positioning of the Lakes of Northern Italy in international markets, creating valuable connections between destinations, tourism operators and international buyers.
The programme combined B2B workshops, educational tours, guided visits and networking moments across Lake Iseo and Franciacorta, allowing buyers to discover the destination’s landscape, culture, food and wine heritage first-hand. WISE Eventi supported Visit Brescia in the organisation and communication of the project, helping to create a format that transformed destination, relationships and experience into a tangible tool for international promotion.
