DISTILL THE
CONTEMPORARY SPIRIT

Gruppo WISE joined the Venetian distilleries Denever Spirits in a complex and composite path, which saw it as the author of an integrated communication project, as well as the director of a positioning strategy. An articulated and stimulating project, to give a face and a voice to a reality of ancient origins, but with a contemporary spirit.

Naming
and logo

The study of a suitable name has always been an essential step for the success of a brand. The design of product names, the logo and the payoff also came from this phase. Denever, in Veneto, means juniper: one of the basic ingredients of the spirits produced. It is a tribute to the Venetian tradition, with a bridge that connects past and future, between history and innovation, giving life to a dualism that emerges in the entire architecture of the brand.

Branding

Denever spirits are dignity and lightness, hard work and intoxication, wisdom and irony: a wealth of knowledge and ideas to which Gruppo WISE wanted to give the right positioning and the right voice. The branding strategy, tailor-made for this reality, gives us the image of an activity that has decided to combine the centuries-old tradition of a territory with a contemporary and innovative spirit.

Font

PURITY, TASTE
AND CHARACTER

LABELS AND
BOTTLES

PRODUCTS

A CLASSIC SPIRIT,
A NEW HEART OF GOLD.

CRYSTAL CLEAR AS MOUNTAIN WATER, COMPLEX AS ITS HISTORY

Packaging

The graphic design is also consistently expressed in the illustrations of the packaging.
The colours studied by Gruppo WISE fully reflect the essence of the places where these spirits come to life.
The clear and pristine waters of the Dolomites, the ancient hills where the prosecco vines are grown, the colours of the magical Venetian lagoon. Form and content that come together in one thing: a spirit that has never been so pure, genuine and with a strong sense of identify.

Sito web

The communication strategy was also fully developed on the company’s website. A clear and intuitive user experience, in which copy and graphics tell us about the “Venetian spirit” by looking at geography and cultural heritage, which are always described using contemporary language, in a constant dialogue between ancient and modern.

E-commerce

An important section of the project is represented by the development of the e-commerce platform: a strategic point of sale, characterized by an intuitive and captivating customer experience, able to best enhance the Denever spirits, presented in a contemporary visual design, but respectful of the strong identity of the brand.