In order to react to growing market demands, it has changed its structure over the past three years and in turn also its corporate communications.

The brand requested Gruppo WISE to communicate its new corporate values and vision through an integrated communication project and in particular design and create a new website, unified brand image and resources designed to inform its investors, clients and providers, like leaflets, annual reports and brand presentations.

To communicate the brand’s new image, Gruppo WISE transformed the company’s HQ interiors, by restyling, revamping and modernising its production and management sites and creating a new indoor route on which to invite clients and visitors on a journey to discover the brand’s own latest performance and innovativeness.

The brand’s desire to expand internationally is leading it moreover to attend international fairs within which Gruppo WISE sets up and oversees the brand’s stands.