‘1000 Miglia Charity‘ is a 1000 mile run at the heart of Mille Miglia, a charity event that reenacts the most iconic historical car race in the world.
Gruppo WISE designed its heart shaped logo and key consitutent parts, a speedometer representing the race itself, movement and a running engine – inside a heart, also powerful imagery. The resulting ‘1000 Miglia Charity from the heart’ draws on these visuals to show solidarity, social action, power and energy. Alongside the logo, Mille Miglia’s own official brand name adds weight to the term ‘Charity’ that underpins the event. The design is entirely red, recognizable worldwide to express the event’s unique culture, values and global charity outlook.