Gruppo WISE oversaw the communication and organization of the event that celebrated one hundred years of activity of the “Bruno Ubertini” Experimental Zoo prophylactic Institute of Lombardy and Emilia Romagna.
The institution is specialized in public health and in the production activities of the agri-food sector in compliance with ethical values for the purpose of the socio-economic development of the country and is also a decisive leader in the study of the worldwide spread of new pathogens, linked to climate change and cultural and social habits. In fact, it has taken on particular importance in the management of the COVID-19 pandemic in Lombardy and Emilia Romagna, two of the regions most affected by the waves of infections.
A new image in the wake of a long and prestigious tradition
Gruppo WISE accompanied IZSLER in the revision of its coordinated image, adapting its appearance and message to the century of activity to be celebrated. The institution, which operates directly in two of the two most populated regions of Italy, is included in a national network in which it plays a leading role. It has also been reinterpreted through a corporate video, made by Gruppo WISE, who wanted to emphasize the central value of its work, the presence of highly specialized professionals whose work transmits essential activities to communities for their well-being and their health and food safety. It also contains a faithful cross-section of the important work carried out in a century, the extraordinary innovations and the incredible progress which, through commitment and research, have been made available for the benefit of the common good, in full respect for the ethical values that have distinguished it since its founding at the beginning of the last century.
An event to celebrate the 100th anniversary of the Foundation
Gruppo WISE entirely organized the celebration of the century of IZSLER by setting up, within the Museum complex of Santa Giulia, one of the most representative cultural places of the city of Brescia, an articulated event of national scope, in the presence of leading figures of the Italian scientific sector and institutions. A congress organized on different lines, converging however in giving IZSLER its central role, built in a hundred years of life, in support of the health and safety of individuals and territories. The event presented a day of conferences and institutional interventions, alternating frontal presentations with round tables. But not only. Gruppo WISE supported IZSLER in setting up an exhibition to recount the century of the Institute’s work, convivial moments and gala evening banquets. The complex organization of the event was also followed by the Gruppo WISE press office.
New headquarters in Bologna: Gruppo WISE directed the inauguration event
Gruppo WISE followed the customer in another, important institutional and corporate moment in the year of the celebrations of the century of activity. In fact, Gruppo Wise handled for IZSLER, every logistical and organizational aspect of the event that accompanied the inauguration of the new headquarters in Bologna. The presentation was divided into a morning of considerations thanks to a conference with high information content. The partnership with the “Bruno Ubertini” Experimental Zoo prophylactic Institute of Lombardy and Emilia Romagna therefore embraced every distinctive element of this project that is fundamental to its history and activity.